Who Gets the Credit for the Sale?

 

It’s one of marketing’s oldest arguments.
Was it the ad that made them click? The blog that built trust? The email that sealed the deal?

That’s what attribution is all about — figuring out who gets credit when a customer finally takes action.

If you only track “last click,” you’ll probably end up overvaluing your final touchpoint (and undervaluing everything else that got them there). Real marketing happens across the journey — not in one moment.

Photo by Felipe Correia on Unsplash

Conversion tracking shows you the what, and attribution explains the why. Together, they give you the full story of what’s driving your results.

So before you cut a channel that “isn’t converting,” check your data. That social ad or blog post might be doing more heavy lifting than you think.

Marketing is a team sport — your channels work together. Attribution just makes sure everyone gets the credit they deserve.

Learn more

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